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How do you promote your company? Newspaper, radio, television, direct mail?
Unfortunately, these forms of media are declining in effectiveness as a method of reaching consumers.
Online advertising is growing by 25% this year and shows little sign of slowing down. So, how do you reach your consumer in the “offline” world?
Reality is, Americans are watching less TV, reading less printed media and listening to less radio. The culprit? The internet, ad skipping/omitting technologies like TiVO, satellite radio services like Sirius and the widespread use of personal listening devices like the iPod.
However, consumers are readily available and are a captive audience…..in their vehicle. Whether in the driver seat or as a passenger or pedestrian, having a Drivertising™ ad campaign with GasForFREE will surely get your brand in front of the consumers you seek.
According to a Poll surveying 1,505 vehicle drivers around the United States:
- 70% of respondents claim they are spending more time in traffic than a year ago.
- Americans are spending 39% more time in their car than a year ago.
- On average, people spend more than 15 hours per week in their car. Nearly 14% of waking hours!
- People cover an average of 306 miles per week.
- 96% of Americans say they have traveled in a vehicle this week either as the driver or as a passenger.
- The average one way commute for Americans is 27.4 minutes. That is nearly one hour round trip commuting each day.
- Nearly 1 in 4 American commuters are considered “Super Commuters” which spend upwards of 2 hours each day in
round trip commutes. These same “Super Commuters” earn upwards of $75,000 per year.
This is why we have created GasForFREE. As a means of providing your company a clear path towards marketing to the consumers that you want to reach. With the Traffic Audit Bureau claiming nearly 30,000-70,000 daily impressions for vehicles with advertising and the statistics presented above, you can be sure that our cost efficient method of delivering your message will literally drive sales to your product or service.
*Data compiled and provided by Arbitron, Inc., Edison Media Research, OAAA &Traffic Audit Bureau
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