Advertising: Frequently Asked Questions
Why should I advertise with GasForFREE?
At GasForFREE, we put ourselves in your shoes! We strive to give our customers the same excellent service and attention that we would expect.
Our level of expertise, experience and customer service in this form of outdoor advertising is unmatched. In addition to great service and superior design, we always promise you will be satisfied with your marketing investment.
This is the fastest growing segment of the outdoor advertising industry. We have created a seamless service with a process for executing your desired campaign that has yet to be imitated. Therefore, you will be working with the company that started it all and not some copycat version of GasForFREE.
Will my brand be protected since it is advertised on a private party vehicle?
Yes! First, each Drivertiser™ has been carefully screened and a thorough driving record obtained along with proof of insurance and a criminal background check conducted. Additionally, we monitor each vehicle with DriverWatchdog™ so that the public can police our driver’s and keep us informed of any compliments or concerns.
How can I be sure that I will be satisfied with my Drivertising™ campaign?
We will gladly provide you with statistical data that vehicle advertising not only works but is highly effective. As with any advertising medium, the measure of how effective an advertisement is, depends upon the message being conveyed and in many cases how long the campaign is in place. What we can guarantee is that your brand of product or service will be seen at eye level by thousands of potential buyer’s each and every day. If you are not satisfied with the results of your campaign after 3 months, you may cancel by giving your sales representative 30 days written notice, however you will be required to pay your monthly fee until the end of the 30 days after which time your campaign will be removed from the vehicle(s).
Flexibility & Media Metrics
Can I be sure the driver is covering the minimum mileage requirements?
Yes, We conduct random checks of our participating drivers along with required odometer statements every two or three months.
Do you provide any tracking procedures for the campaigns?
We provide resources for custom phone numbers so that you can best monetize your advertising campaigns, however we do not implement any GPS tracking measures which would significantly increase our monthly fees. We feel that conducting proper background checks and strict requirements for our drivers allows us to provide excellent mobile billboard opportunities that fit our client’s ad demographic requirements.
How many daily impressions will my ad receive?
This varies upon the type of campaign you select but the Traffic Audit Bureau conducted a survey that indicates vehicle wraps garner between 30,000-70,000 daily impressions.
Getting Started
What type of contract is my company required to sign?
We use a standard outdoor advertising contract that is based upon the length, type and number of vehicles of the campaign you have selected.
Do you require any deposits?
Yes, we do require a deposit on whichever type of campaign you have selected. 50% of the deposit is due prior to production of artwork and is 100% refundable if you are not fully satisfied with the design proofs you are provided. The remaining 50% is due prior to installation of the vehicle wrap on the driver’s vehicle.
Do you work with ad agencies?
Yes, if you are represented by an ad agency, we will gladly work with them on providing them design criteria, specifications, etc. for your campaign.
Will you provide color proofs of artwork prior to printing and installation?
Yes. We will not print anything until you are completely satisfied with your design and have approved the artwork, layout and color proof.
When the Campaign Ends
How is my advertisement removed from the car and who is responsible?
As part of our service, the wrap for your ad campaign is removed after the length of your agreement with GasForFREE.
What happens with the vinyl wrap after it is removed?
We are proud to announce that we recycle as much of the vinyl wrap once it is removed from the vehicle. Our recycling consists of shredding the vinyl and giving it to a 3rd party recycler to produce other products with.
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